Never Fully Dressed partnered with blubolt to transform their Shopify Plus store into a scalable, high-performing ecommerce platform.
Never Fully Dressed is a fast-growing womenswear brand. The redesign modernised their Shopify Plus site, improved mobile UX, and enabled international sales, loyalty, subscriptions, and B2B — all without adding complexity. This faster, premium experience boosted revenue, orders, and AOV while making the platform easier to scale and operate.
WHAT WE DID
Shopify Plus design and build
Conversion optimisation
International commerce setup
Loyalty programme
Subscription integration
B2B wholesale implementation
RESULT
+116%
Increase in revenue
+47%
Increase in orders
+20%
Average order value
VISIT THE SITE
The problem
Before the redesign, Never Fully Dressed faced several challenges that were limiting growth. Their website was dated and no longer reflected the premium nature of the brand. Content updates were slow and required technical support, which delayed marketing campaigns and product launches. Mobile shoppers experienced friction, leading to abandoned carts and lost sales.
Additionally, there was no clear system in place to support international expansion or wholesale operations. These are common growth blockers for fast-growing ecommerce brands and were restricting the company’s ability to scale efficiently.
The Solution
Blubolt built a Shopify Plus site that solved these challenges while remaining easy to manage. The new design elevated the brand’s premium look and feel while improving conversion rates. The site now works seamlessly on mobile, providing a smooth experience for shoppers on any device. International sales were enabled through multi-currency support and local payment options. Loyalty and subscription programs were integrated to boost repeat revenue, and a B2B wholesale area was added without disrupting the direct-to-consumer experience. Every change was carefully designed to drive measurable business results, not just enhance aesthetics.
The platform is now ready to support global expansion and wholesale operations, giving the brand a foundation for sustained growth.
The results
The redesign delivered impressive business outcomes. Revenue increased by 116%, while the number of orders grew by 47%. Average order value rose by 20%, and mobile conversion rates improved thanks to the faster, smoother site experience.
The platform is now ready to support global expansion and wholesale operations, giving the brand a foundation for sustained growth.
“We’ve received positive feedback on our website … and it has continued to increase conversion and revenue since the re-launch.”
— Elly Sykes, Creative & Digital Manager
Services: Design and build CRO Migration
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