• What Is Conversion Rate Optimisation?

    Conversion Rate Optimisation (CRO) is a method to improve your website. The goal is to get more visitors to take actions called conversions. These actions could range from making a purchase to signing up for a newsletter or downloading a guide. CRO is not only about getting more visitors to convert. It is also about…

  • The Power Of SEO To Drive Traffic For Ecommerce

    The power of Search Engine Optimisation (SEO) in driving traffic acquisition for ecommerce. With billions of searches conducted daily, Search Engine Optimisation (SEO) provides businesses with a unique opportunity to connect with their audience, generate new audiences with qualified traffic, and position themselves for sustained growth. Why SEO is essential for traffic acquisition? Unlike paid channels…

  • Why Focusing On Revenue Alone Can Cloud Your Judgement & Utilising User Behaviour Instead

    Understanding how user behaviour can transform your business’s bottom line. I believe most businesses feel they have an understanding of their customers, whether that be from practical hands-on experience, a brand persona exercise or an in-depth user research study. Knowing your customer isn’t just a “nice to have”; it’s the foundation of profitability. Yet, many…

  • 8 Ways To Create Urgency & Increase Conversions On Your Ecommerce Website

    Create urgency, boost sales: 8 conversion tactics for ecommerce stores. Creating a sense of urgency is a powerful strategy to boost conversions on your eCommerce website. But urgency isn’t just about triggering a single action. It’s about accelerating the customer’s journey from awareness through consideration to purchase and beyond. With peak season just around the…

  • Data Tells A Story, I’m Here To Help It Speak Volumes!

    Unlock the story your data wants to tell. I’m Andrew, the new Head of Data and Performance at blubolt. I have over two decades of experience in digital transformation and a deep passion for delivering data-driven strategy, and I am thrilled to join the team at blubolt. Leading transformations. Throughout my career, I’ve had the privilege…

  • What Is An Ecommerce Agency?

    What is an ecommerce agency? Running an ecommerce business can be fraught with challenges, especially when website development and optimisation are not in your wheelhouse. When you find your website underperforming and that you cannot keep up with the changes you know it needs, it can be difficult to know where to turn? Ecommerce agencies are here…

  • Four CRO Trends For 2024

    Looking forward: four CRO trends for 2024. In the ever-evolving landscape of digital marketing, staying ahead of the curve is paramount. Understanding and leveraging the latest trends in Conversion Rate Optimisation (CRO) is key for businesses striving to boost their online performance. In this article, we explore four powerful trends shaping the future of CRO:…

  • Shopify SEO Checklist: The Beginner’s Guide

    Shopify SEO Checklist: the beginner’s guide. Shopify has become THE hub for ecommerce brands wanting to grow their business and have more control over their digital presence. It’s also become the default CMS platform for brands wanting to create unforgettable ecommerce experiences for their customers. As Shopify Plus Partners, we’ve worked on a plethora of Shopify…

  • Shopify Thank You Page: 5 Ways To Get More Value

    With the UK ecommerce scene more competitive than ever, retailers must find new ways to maximise existing resources on their ecommerce sites to encourage loyalty, recruit new customers and increase revenue. One area often under-utilised by retailers is the humble Shopify Order Confirmation page or, as it’s commonly referred to, the Shopify Thank You page.…

  • Don’t You Forget About Me: The Benefits of Persistent Shopping Carts

    When is an abandoned cart, not an abandoned cart? The true answer is we don’t really know. With online shoppers choosing to navigate and interact with retail sites in a myriad of highly personalised ways, the only real certainty is that a customer who navigates away from your store without completing a purchase could have…

  • The Rise of ROPO

    ROPO is a consumer trend in the ecommerce sector, which is growing year on year. Consumers increasingly prefer to research online and purchase offline. The good news? This behaviour can be used to your advantage. What is ROPO? ROPO stands for Research Online, Purchase Offline. It also goes by the name of ROBO, Research Online,…